Tag: engagement

Meta is seeking to improve the overall quality of user experience by prioritizing interactions between friends and family ahead of content created by brands and media outlets. Not surprisingly, the changes have forced many businesses to re-evaluate their Facebook strategy. If you’re concerned about the impact of decreased visibility for your small business’ Facebook page, here are five things you can try to help grow engagement. Post original photos In a world where anyone can stream live video to a Facebook or Instagram audience, a simple photograph might seem a little quaint, but don’t diminish its appeal. Posts with an image have been shown to generate more than twice as much user engagement than those without one......