Summer will be here before we know it, and with temperatures rising, so will opportunities for restaurant owners to generate greater profit. This season is often considered the busiest time among restaurateurs; taking the time to refresh or revamp your marketing strategy can be a great way to position your restaurant for greater success this … Continued
The UPS Store has partnered with Walmart Canada to introduce a compelling new store-in-store experience. Customers will get the superior printing, shipping and mailbox services they’ve come to expect from The UPS Store, all within the convenient venue of their local Walmart! Complete your errands all under one roof. Offering convenience and value, these locations … Continued
If you are a small business owner looking to boost your marketing efforts without breaking the bank, there are several low-budget ideas that you can incorporate into your marketing strategy that can help set your business up for success. While flashy, high-tech (and often expensive) marketing material may attract attention, it is important to keep … Continued
Company culture, which you could consider as the “personality” of your business, can play a significant role in how your employees interact with each other, approach and perform tasks, and view their job overall. A strong company culture can look like a collective agreement of values, a shared motivation to achieve business goals, and an … Continued
As a small business owner, setting goals can play an important role in the growth of your business. Goals, big or small, help give you and your employees a target to reach, and can help direct your business toward even greater success. And while setting goals is not difficult for most business owners, the hard … Continued
With the new year right around the corner, now can be an ideal time to start planning how your small business can generate more sales after the holiday rush. While every small business is different, and some sales-boosting tactics might work for some and not others, there are some universal strategies that your small business … Continued
With fall right around the corner, now can be a great time to plan your small business’s transition out of the summer months into the last quarter of the year. If summer was a bit slower for your business, determining what goals you want to reach before the new year is important, and this is … Continued
Toronto, Ontario (April 11, 2022) – The Canadian Franchise Association (CFA) is pleased to announce the appointment of David Druker as the new Chair of the Board of Directors. Effective immediately, Druker succeeds Gerry Docherty, who moves into the position of Past-Chair of the Board of Directors. With 35 years in the franchise industry, Druker … Continued
Several years ago, the idea of blogging may not have been something small business owners considered as part of their business plan. However, blogging has undergone a transformation in both style and importance, as it is a quick and efficient way for small business owners to build brand recognition, be an industry thought leader, and … Continued
Is your business active on social media? If you answered yes, what kind of content are you posting? Finding the right balance is important, but when it comes to organic marketing, the type of content you share is key. Whether you are on social media networks like Instagram, Twitter, or Facebook (or all of the … Continued
Branding is a critical component for any business – large or small. Not only can it enhance a brand’s image, but it adds a layer of trust and recognition that customers seek. Stationery is an important element of branding that can help your small business stand out, while also allowing for extra promotion to prospective … Continued
Giving your customers custom calendars for the holidays is a great way to keep your business top of mind all year long. We’ve teamed up with our friends at Xerox Canada to bring you some tips for this cost-effective method of getting the word out about your business and harnessing the power of a monthly … Continued