Celebrations like Halloween are a fantastic way for small businesses to show off their brand personality and join in on the fun festivities with their customers. But chances are that if you’re reading this, your Halloween prep might be starting a bit late. The question is—how late are we talking? A week? A day? The … Continued
Running a small business can have its ups and downs, and in some industries, seasonality can impact the bottom line. Small business owners often have to navigate market fluctuations, changes in consumer habits, economic uncertainty, and more. During slower seasons with fewer opportunities to generate profit and attract customers, cost-cutting measures may need to be … Continued
As a small business owner, you likely wear many hats and it can be overwhelming juggling all your daily tasks. Plus, with limited time, it’s hard to maintain efficiency. However, there’s a solution that won’t break the bank – automation technology. By implementing various tools, you can navigate the fast-paced business environment while maximizing efficiency. … Continued
Creating a training manual may feel like a daunting task, filled with instructions and details that takes weeks to capture and document. However, if ensuring consistency and a deep understanding of your small business is important to you, then a training manual is a must! A well-created training manual is a valuable asset that may … Continued
Rebranding may be necessary for your small business to align with a message and vision that better suits you and your employees and the audience you have or want to target. It could also come down to timing. If you have been in business for a long time, rebranding can be a way to refresh … Continued
Presentations are a great medium to display your insights to your clients, investors, partners and other key players in your small business. However, presentations should combine an equal mix of design and strategy to ensure they are both engaging and memorable. After all, no one wants to sit through a yawn-worthy presentation; there are ways … Continued
Trade shows are a great opportunity for small business owners to showcase their products and services, network and build connections with other business professionals, increase brand visibility, boost sales and leads, and uncover the latest leading trends in their industry. However, there are many moving parts to a trade show that attendees need to consider. … Continued
Whether it is your grand opening, a big event or you are looking for a refresh to your retail window, signage offers small businesses an excellent opportunity to help push a message out to the public and pull potential customers in. Navigating which type of sign product will work best for what you are trying … Continued
Search engine optimization (SEO) is a valuable tool that anyone with a website should consider. For small businesses, getting the word out about who you are and the products and/or services you offer can often be a difficult feat, especially if you are a small business or have limited resources. However, on the digital front, … Continued
Your website is a direct extension of your small business – it reflects who you are as a brand, your services, values, personality, and so on. For small businesses especially, your website helps extend your brand message to audiences you may not be able to reach otherwise (such as in a brick-and-mortar store), which is … Continued
Many are quick to discredit the importance of print now that it seems like digital content has taken the reigns in the marketing world. With individuals consuming considerable amounts of digital media, particularly in the last year, there can be natural gravitation to produce strictly digital forms of marketing materials (such as digital advertisements, social … Continued
Building strong, long-term relationships with your customers can play a significant role in encouraging repeat customers. Small businesses in particular need to remain at the top of their customers’ minds so that they are not only purchasing from your business, but are thinking of your business for their future needs. A great way to achieve … Continued