Small business

The Role of Community Engagement in Small Business Success

Standing out from the competition, boosting brand recognition, increasing your customer base, and generating sales are common goals for small business owners. However, finding and implementing the strategies to achieve these goals is not always easy. With small businesses representing over 97% of employer businesses in Canada, finding ways to stand out in a crowd is key—that's where community engagement can come into play. While your initial focus on finding success as a small business may be on traditional methods like social media and marketing, it's important not to overlook the impact of community involvement and how it can add to your growth strategy. Below, we've outlined how community engagement can positively impact a small business, as well as practical strategies for implementing it effectively......