How to use visuals to attract walk-in customers

Businesses are always on the lookout for new customers, trying out all kinds of tactics to bring in buyers. However, sometimes the simplest way to attract them is by giving them something to look at. The visual elements you choose to display in and around your brick and mortar business can make a big difference … Continued

Three Small Business Marketing Ideas to Attract Customers

Many factors go into determining the success of any small business venture. Proper planning and preparation are vital to startups, as are funding and finances. In addition, an attractive product or service is always important. The final ingredient, however, might be the most essential of all: a healthy base of happy customers. No matter how … Continued

How to Avoid Resume Fraud When Hiring

Committed, competent employees are an integral part of any successful business, big or small. In an earlier blog, we gave you a guideline on how to hire the right people. Finding qualified candidates to fill your vacancies can take up a whole lot of time, so you won’t want to waste too much of it … Continued

Privacy and Safety Tips For Promoting Your Home-Based Business

Running a home-based business provides small business owners with numerous benefits such as lower operating costs, flexibility and reduced travel time.  While business owners are diligent in ensuring their business meets with various health, safety, and taxation regulations, they may not be aware of the potential privacy and safety risks associated with promoting their products … Continued

The 5 Scams That Could Affect Your Small Business

Whether you are small business working out of your home or you have an office of over 20 staff members, you may still be subject to fraudulent scams through your computer or phone. March is Fraud Protection Month so it is a perfect time to take a look at the 5 most popular scams outlined … Continued

3 Social Media Trends You Can’t Afford to Ignore

If you’re a small business owner, you’ve probably heard a whole lot about the importance of establishing a strong presence on social media. And with good reason: the ability to create customized content and share it with customers near and far has proven to be a game-changer for entrepreneurs in all kinds of fields. But … Continued

How to Prepare Your Small Business for Tax Season

  Small business owners are no strangers to stress, but the burden of filing taxes tends to take it all to another level. So, what’s the key to surviving tax season without tearing your hair out? The proper preparation can save small business owners headaches and anxiety. Make sure you’re ready to submit your return … Continued

Why a mailbox is better for your small business than a PO box

Electronic mail, text messages, fax machines, and other forms of digital communication have fundamentally changed the way we send and receive information. Nevertheless, businesses of every style and size still rely on regular mail every single day. Whether it’s bills and invoices, deliveries of new stock and supplies, or spare parts for office machinery, some … Continued

5 Holiday Social Media Marketing Ideas for Your Business

Social media is always an essential part of your small business’ marketing efforts, but it’s especially important during the holiday season. This is a time of year when many of us like to share our experiences, memories, and emotions. Social media, where personal connections are communicated so strongly, is a great place for this to … Continued