Social media influencers have become a hugely popular and highly persuasive form of marketing for businesses of all types and sizes. With multi-billion person audiences waiting to be reached through prominent networks such as Instagram, Facebook, and YouTube, the appeal of social media influencers is obvious. Even better, research suggests it’s often money well spent … Continued
Summer is winding down, the days are getting shorter and cooler, and the leaves are starting to turn. The beach vibe of the previous few months is being replaced with a business-first focus once again. Yes, change is certainly in the air at this time of year. Is your business ready to handle what’s ahead? … Continued
As mobile use continues to grow by leaps and bounds, it’s never been more important for small businesses to maximize the value of their Google My Business listing, the page that appears when someone searches online for your business, or businesses like yours in the vicinity. These days, users are more and more likely to … Continued
Back-to-school shopping isn’t just about backpacks, binders and lunch boxes for little kids. It’s an extended buying spree that sees people of all ages purchase a diverse range of products and services. Many people consider the start of the school year to be the ideal time to refresh and replenish their wardrobe, supplies and possessions. … Continued
Smart small business owners know the importance of creating contingency plans to keep things running smoothly in times of crisis. For instance, if there is a disruption to your mail service, do you know what to do to ensure your business is unaffected? Here are 5 tips to consider if there is an interruption in … Continued
Most small business owners understand the importance of maintaining a dynamic and engaging website – it’s a proven way to promote your company and boost sales. But don’t sell your site short and leave it without a great Frequently Asked Questions (or FAQ) page. While it might not seem like an awfully important omission, the … Continued
The long, hot, lazy days of summer won’t last much longer. Once September arrives, the general mindset switches from vacation mode to back-to-school and back-to-business. Within a few weeks, everyone will be headed at high speed into fall, with a whole bunch of balls in the air and different deadlines to meet. Once summer ends, … Continued
More and more people are turning to voice search devices like Google Home, Amazon Alexa, and Siri when engaging with the Internet. According to Google, voice search is becoming more mainstream, as 20% of searches are now done by voice and it’s growing. What is voice search optimization? Voice search optimization is the implementation of … Continued
Summer is festival season, with a whole host of social events filling the calendar in communities across the country. Besides bringing people together to enjoy different activities and celebrate culture, these festivals can also be a great way to gain exposure for your small business. Interested in having your business participate in a festival this … Continued
If you spend any time talking or reading about running a small business website, the importance of SEO is sure to come up time and time again. But what exactly is SEO, and what can it do to help your small business? SEO stands for Search Engine Optimization, the process of increasing the visibility of … Continued