Social media, and Twitter in particular, offers a great way to hear the thoughts and ideas of people and organizations you might not otherwise have access to. In some cases, an exchange of tweets can lead to an online conversation, and even a business relationship. No matter what field you’re in, there’s a wealth of … Continued
Do you use Facebook to promote your small business? Thanks to its massive (and loyal) user base, the site is extremely popular with marketers and small business owners, a majority of whom consider it to be social media’s most effective advertising platform. Not only can you tailor your messaging for targeted audiences, Facebook is also … Continued
Spring is traditionally a time of renewal, a welcome opportunity to shake off the dust and cobwebs of winter and embrace what’s ahead. It’s also a common time for a more literal kind of cleanse: a solid spring cleaning. The arrival of spring is a good opportunity to clean things up around your small business. … Continued
Starting a franchise may be one of the most significant and rewarding experiences of your lifetime. Before you make the big decision, it is important to conduct your own research and educate yourself on various franchise opportunities. By carefully looking at every aspect of a franchise and mapping out all of your questions and concerns, … Continued
There’s no bigger single game on each year’s sporting calendar than the Super Bowl, the championship showdown of the National Football League. It attracts tens of millions of eyeballs from viewers around the world, with hardcore fans and half-interested observers all drawn in by the huge hype. A carnival atmosphere surrounds the high stakes intensity … Continued
Whether you celebrate New Year’s Eve with a bottle of bubbly, or head to bed long before midnight, many of us experience a post-holiday hangover when January arrives. It’s not hard to see why: the holidays are over, work and school resume, and the jovial spirit of the season is replaced by the reality of … Continued
As we change the calendar and welcome the new year, it’s the perfect time for self-reflection and goal-setting. And it doesn’t have to be all about exercising more often or giving up that bad habit. Beyond personal changes, the start of another new year is an excellent opportunity for professional growth, too. Eager to boost … Continued
January is a great time to take stock of your small business’ performance and make some resolutions that will help set you up for a successful year. The key is to choose resolutions that are easy to accomplish. January 17th is Ditch Your Resolutions Day, but if you set realistic goals, you can avoid falling … Continued
Ever wanted to gaze into a crystal ball and get a glimpse of the topics and trends that will matter to your small business in the year ahead? While the future is impossible to predict with complete accuracy, here are five trends experts say you should focus on. Influencer marketing is getting bigger…while going smaller … Continued
Trade shows are industry gatherings that offer a great opportunity to meet new prospects, build relationships with suppliers, and stay ahead of the competition by getting informed on the latest trends in your industry. A trade show also allows you to promote your services and develop a database of qualified customers. However, there are a … Continued