As we change the calendar and welcome the new year, it’s the perfect time for self-reflection and goal-setting. And it doesn’t have to be all about exercising more often or giving up that bad habit. Beyond personal changes, the start of another new year is an excellent opportunity for professional growth, too. Eager to boost … Continued
January is a great time to take stock of your small business’ performance and make some resolutions that will help set you up for a successful year. The key is to choose resolutions that are easy to accomplish. January 17th is Ditch Your Resolutions Day, but if you set realistic goals, you can avoid falling … Continued
Ever wanted to gaze into a crystal ball and get a glimpse of the topics and trends that will matter to your small business in the year ahead? While the future is impossible to predict with complete accuracy, here are five trends experts say you should focus on. Influencer marketing is getting bigger…while going smaller … Continued
Trade shows are industry gatherings that offer a great opportunity to meet new prospects, build relationships with suppliers, and stay ahead of the competition by getting informed on the latest trends in your industry. A trade show also allows you to promote your services and develop a database of qualified customers. However, there are a … Continued
Social media influencers have become a hugely popular and highly persuasive form of marketing for businesses of all types and sizes. With multi-billion person audiences waiting to be reached through prominent networks such as Instagram, Facebook, and YouTube, the appeal of social media influencers is obvious. Even better, research suggests it’s often money well spent … Continued
Summer is winding down, the days are getting shorter and cooler, and the leaves are starting to turn. The beach vibe of the previous few months is being replaced with a business-first focus once again. Yes, change is certainly in the air at this time of year. Is your business ready to handle what’s ahead? … Continued
As mobile use continues to grow by leaps and bounds, it’s never been more important for small businesses to maximize the value of their Google My Business listing, the page that appears when someone searches online for your business, or businesses like yours in the vicinity. These days, users are more and more likely to … Continued
Back-to-school shopping isn’t just about backpacks, binders and lunch boxes for little kids. It’s an extended buying spree that sees people of all ages purchase a diverse range of products and services. Many people consider the start of the school year to be the ideal time to refresh and replenish their wardrobe, supplies and possessions. … Continued
Smart small business owners know the importance of creating contingency plans to keep things running smoothly in times of crisis. For instance, if there is a disruption to your mail service, do you know what to do to ensure your business is unaffected? Here are 5 tips to consider if there is an interruption in … Continued
Most small business owners understand the importance of maintaining a dynamic and engaging website – it’s a proven way to promote your company and boost sales. But don’t sell your site short and leave it without a great Frequently Asked Questions (or FAQ) page. While it might not seem like an awfully important omission, the … Continued
The long, hot, lazy days of summer won’t last much longer. Once September arrives, the general mindset switches from vacation mode to back-to-school and back-to-business. Within a few weeks, everyone will be headed at high speed into fall, with a whole bunch of balls in the air and different deadlines to meet. Once summer ends, … Continued
More and more people are turning to voice search devices like Google Home, Amazon Alexa, and Siri when engaging with the Internet. According to Google, voice search is becoming more mainstream, as 20% of searches are now done by voice and it’s growing. What is voice search optimization? Voice search optimization is the implementation of … Continued