For many, August is the month preparing for the back-to-school season as the lazy days of summer come to a close. For small businesses, August is very much a month of refocus as well. “Ugh! But I’m still in summer mode,” you say? Well, The UPS Store has some great tips to help you kick … Continued
As a small business owner, you likely have a great hat collection. There is the sales hat; the marketing hat; the administrative hat; the accounting hat; the customer service hat. You may even find yourself wearing more than one hat at a time. Often times, it may seem like there is literally no one that … Continued
As we celebrate Canada Day at The UPS Store, we have been reflecting on what is Canada as it relates to small business. In many cases, we are a people who came from other lands for various reasons, including better economic opportunities Canada offers. Both personally and professionally, we would have learned to work together … Continued
When you think of your social community, who do you think of? Many will only think of the consumers in the community and will aim all dialogue at them. While this can be effective at engaging that one audience with your brand or company, it does not foster the development of a wider community. The … Continued
Social Media offers unique opportunities to those who are able to see the opportunity that it presents. While there are still a few out there that have resisted the influence and opportunities that social media presents, the savvy (or the brave) have embraced this wholeheartedly. Social media, in amongst other things, offers a world of … Continued
We’ve all heard a lot about how huge a phenomenon online shopping has become, and how important it is for small businesses to maximize their e-commerce opportunities. Still, getting a real grasp on the enormity of the online shopping revolution sometimes requires taking a closer look at the numbers, and what they indicate. One or … Continued