Excellent customer care is important for any brand, but small businesses in particular have a unique opportunity to foster personal relationships with their clients and distinguish themselves from the competition. Making customers feel like they are being heard and respected can increase both customer retention and acquisition. Delivering excellent customer service does not require large … Continued
Now is the perfect time to spring clean your life. Not only do we celebrate both National Organize Week and Records and Information Month in April, it’s also when we begin gearing up for a new season. And what better way to do that than by re-evaluating how you work? Increase your productivity, take stock … Continued
Many new and small businesses are based out of the home, and many business owners use their home addresses as their business mailing address. The decision to run a business out of a home is often based on efficiency and cost; leasing an outside office requires capital. You may be the sole employee, or your … Continued
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We’ve all sat through generic, boring PowerPoint presentations. It’s no fun for the presenter or the audience, but a few design tweaks can turn a slideshow from monotonous to mesmerizing. Here are 15 tips to spice up your next presentation and captivate your audience. Use PowerPoint’s slide master feature to design your template and ensure … Continued
Every two hours, a new franchise opens in Canada. The popularity of franchising is largely due to its successful track record. Of all the franchises opened in Canada within the last 5 years, 86 per cent are under the same ownership and 97 per cent are still in business. “Statistics show those who purchase a … Continued
Over the past few holiday seasons, The UPS Store network in Canada has fundraised in-store on behalf of our charity partner, the Starlight Children’s Foundation, which works throughout the year to bring smiles to seriously ill children in Canada. This year, we are doing something different. Instead of asking you for a donation, we’re asking … Continued
Like many other small business owners, you’re probably wishing that there were an extra three hours in the day, or three more of you as you scroll down your list of to-dos. Particularly at this time of year (small business month) there are so many great events, seminars, workshops and conferences that you’d love to … Continued
We recently blogged about 15 ways to make trade shows work for you, focusing on how to choose conventions and train your staff. Now let’s turn our attention to preparing the visual materials you’ll need to make your trade show display pop. Here are five suggestions for designing and printing your trade show booth’s materials. … Continued
As a small business owner, you know it is far easier to keep a client than to continue to hunt for new ones. So then, keeping your clients happy is paramount to the long-term success of your business. Key to relationship building is providing a dependable customer service strategy. The UPS Store’s network of franchisees … Continued
Have you ever wondered if it’s healthy to be a small business owner? It turns out that despite the challenges and pressures of running your own business, it’s not only healthy for you personally, it is also healthy for our economy. Canadian small business owners generate big numbers for our GNP. It’s time to celebrate … Continued
Are you looking for an impactful way to reach new customers? Something that is also cost-effective? Well, good news! Social media platforms, such as Facebook, have really become the method by which referrals are generated and word-of-mouth is spread. Better yet, your primary investment for getting set up on Facebook is merely your time and … Continued