Permission-based email marketing is one of the most effective ways to promote your businesses, and to build and maintain relationships with your customers…and with good reason. A customer that has opted in to receive your newsletters is giving you permission to reach out to them on a regular basis. They want to stay in touch. … Continued
Whether your small business is just getting started, starting to get bigger, or simply trying to stay afloat, you should constantly be on the lookout for new sources of investment capital. At almost every stage of the way, finding the right funding is a vital part of any business’ success. Still, generating investment isn’t always … Continued
By Yellow Pages Over the last three years, there has been significant growth in online purchasing in Canada. In 2014, internet sales represented 5.2% of total retail sales in Canada, compared to 3.9% in 2012[1]. Moreover, a GE Capital study conducted in 2013 showed that 81% of consumers search online before making in-store purchases. More … Continued
If you’re a small business owners, establishing your social media presence and connecting with your current and potential customers online is vital, as we’ve discussed in previous blog posts. However, knowing where to look can be a challenge. Setting up an account on popular social networks is just the beginning; you then have to use … Continued
Any small business that cares about growing bigger and getting better can learn a lot by soliciting information from its customers. As we discussed in a previous blog, customer surveys are an excellent way to improve your understanding of what your clients want and how they make decisions. Ask the right questions, and surveys can … Continued
Twitter is an effective social media platform to connect with your customers and know what they are saying about your brand. While it’s important to keep your customers updated via Twitter, the message may not reach all of your target audience and that’s where Twitter ads come into play. Whatever your business goals are, Twitter ads … Continued
Facebook is a great way to connect with existing and potential customers, but it’s quickly becoming difficult to reach them without spending some ad dollars. The social network only shows a fraction of what you post on your business’ Facebook page to your fans, but offers you options to pay to have your content reach … Continued
There’s a good reason you spent all those hours setting up and maintaining a strong social media presence for your small business – it’s an important way to attract new customers and build your brand. But beyond Facebook posts and Instagram updates, you can do more to get the most out of your social media … Continued
For many small business owners, paid online search advertising is a valuable way to reach new customers and build sales without needing a big budget. Unlike other forms of advertising, there’s no minimum buy. You get control over how you advertise, and how much you want to spend. You choose the keywords or phrases that … Continued
In an earlier blog post we reviewed the benefits of incorporating your small business and the implications that may have. The biggest advantage of incorporating your business is that it can help protect your personal assets, which ideally should always be kept separate from your corporate umbrella. Assuming you have made the decision to incorporate, … Continued