Today’s oversaturated market is one that rewards innovation and variety. How can you maximize your chances of being chosen both initially and subsequently by a highly-informed consumer base? Shoppers are naturally attracted to professional packaging, and they tend to repurchase when their experience has been pleasant and easy. If you are just launching your product … Continued
“Tell me about your business.” More often than not, this small task poses a big challenge for entrepreneurs. Commonly referred to as the “elevator speech”, it requires business owners to strip out the frills and get seriously minimalistic in their approach. There are so many important facets of a business – providing quality services, bookkeeping, … Continued
Moving can be one of the most stressful experiences of our lives, but a little bit of advanced planning can go a long way in alleviating hassles and anxiety. Follow this suggested timeline to make your next move as seamless as possible. 8 Weeks before Your Move Research moving companies. Ask for recommendations from friends … Continued
Stats Canada reports that over 50% of small businesses that stay on top of their financing well ahead of time experience a higher success rate and stay in business longer. What can you do to take your business to the next level? Perhaps you need additional financing for renovations, purchase additional inventory, upgrade equipment or … Continued
No business owner wants staff who are just putting in time to earn a paycheque. Ideally, your employees will feel invigorated by their jobs, invested in the overall business, and motivated to bring their best every single day. Sounds too good to be true? It doesn’t have to be. Create an environment where people really … Continued
Small business owners know the power of digital marketing to attract new customers, but may not have the time or resources to build specific landing pages on their websites for each new promotion and initiative. Luckily, Facebook has recently introduced a new ad unit that allows users to fill out a form to learn more … Continued
You have probably heard about the amazing things that can be produced on a 3D printer. Edible foods, prosthetics, even a 3D printed aircraft that took off and landed on its own gear! While 3D printing has been around for a little more than 25 years, the technology is quickly becoming more affordable and accessible. … Continued
Many of us have worked for a manager who may have lacked the qualities of a confident, capable leader. For some, the desire to escape such an environment and be one’s own boss was a main motivator for starting a small business. At some point, however, most successful small business owners are likely to find … Continued
Unsure whether you should start a franchise? If you yearn to open your own business, it can be appealing to follow the franchise model, which provides instant brand recognition, established, proven practices and other valuable means of support. Still, some entrepreneurs see franchise ownership as too expensive, too confining and too risky to be the … Continued
Moving day can be stressful. Whether packing up the family to head to a new house in another town or moving your small business to a location across the street, moving can be a logistical nightmare. If your upcoming moving day has you boxed into a corner, here are some packing tips to ensure the … Continued