Many are quick to discredit the importance of print now that it seems like digital content has taken the reigns in the marketing world. With individuals consuming considerable amounts of digital media, particularly in the last year, there can be natural gravitation to produce strictly digital forms of marketing materials (such as digital advertisements, social … Continued
Your small business has likely changed the ways it operates throughout the COVID-19 pandemic in more ways than one. Whether you have implemented curbside pickup, online delivery, or modified your services, it is important to consider how these changes will impact your business going forward. Although it is not entirely clear how the economy will … Continued
Customer testimonials are extremely valuable for any business to accumulate. Not only can they highlight the positive experiences of existing customers, but they can also provide insight for prospective customers who look online before purchasing a product or service. Testimonials act as a useful tool for word-of-mouth marketing, which remains a resourceful strategy that small … Continued
The dreary period from January to March tends to be the least motivating stretch of the year in the best of times, let alone during a pandemic. As COVID-19 continues to sequester many of us in our homes in 2021, the need to revive productivity seems more crucial than ever. Overcome the challenges of working … Continued
As a small business owner, your world has likely been changed greatly since COVID-19 disrupted operations. The UPS Store is here to help you and your customers adjust to the new normal. Here are just a few of the ways we can assist your small business during this transition: PRINTING SERVICES Let Your Customers Know … Continued
Shipping items that are considered hazardous materials or that can produce a hazardous reaction can often be a tricky process to navigate. To help you prepare, we have provided some tips to keep in mind before you bring out the bubble wrap. Shipping Hazardous Materials Materials that may be deemed hazardous are not as extreme … Continued
With the emergence COVID-19 and working remotely, many of our meetings have suddenly turned virtual. Luckily, thanks to software programs like Zoom, Skype, Microsoft Teams and Google Meet, it’s easy to have safe, socially distanced meetings. This new era of video conferencing also comes with a new set of guidelines. Here are some best practices … Continued
Posters, if designed correctly, can be a great source for publicity and attracting new clients to your business. Posters are one of the oldest and most tried types of marketing and are an effective way to draw attention to your location, events, sales, and more. Although there is not one correct way to make a … Continued
October is Small Business Month, and given the ongoing pandemic and everything small businesses continue to face, it may look a bit different than in years past. Typically, it’s a month filled with networking events and trade shows, but even if those events are virtual or limiting capacity this year, it doesn’t mean you can’t … Continued
As many companies continue to have their employees work remotely or adapt to new social distancing regulations in the office, it can be difficult to motivate and inspire employees to stay positive. It’s important to show your staff how much they mean to you to maintain morale and keep things productive and profitable. As employees … Continued
Social media and smartphones have completely changed the way that businesses and customers interact. Companies can now have direct, unmediated communication channels with customers, while customers can let others know about their experiences in real time. On one hand, these new technologies have improved the dialogue between businesses and consumers, making it easier than ever … Continued
Are you considering launching a home-based business? Having a home-based business can offer many advantages, like lower operating costs and the ability to grow at your own pace. At-home businesses do not limit your business potential. In fact, some of the most successful and well-known businesses were started at home, including Google, Amazon and Disney. … Continued