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How to Turn First-Time Buyers into Repeat Customers

Making a sale to a first-time customer can be an exciting experience as a small business owner, as it’s an opportunity for someone new to learn about who you are and what your business has to offer. However, now comes the potentially challenging part: how can you increase the likelihood that this customer will return in the future? Is it something you should do before they make a purchase, or should it happen afterward? To help answer these questions, we’ve outlined several strategies to strengthen…