Take Advantage of Newsletter Printing Benefits
Newsletters are not just for announcements; they are also an educational opportunity for your clients and potential customers. If you are looking for new, inexpensive ways to attract more business, newsletters could be what your company needs for its next boost. Nurturing current and prospective business relationships is much easier when you ease into the sales pitch. Newsletters have proven to be an excellent tool for reinforcing your valuable client and prospective client relationships.
5 Newsletter Printing Benefits to Consider
- You promote without selling. Most people today do not want overly zealous sales pitches thrown their way. Newsletters are a gentle way to inform and update customers and prospects about recent happenings within your company. Launching a new product line? Hired a new CEO? Supporting a local charity? These are all great stories you can communicate to foster relationships via a newsletter. Just by keeping people up-to-date, you are creating recall value for your brand or cause, without the target audience experiencing the much-disliked promotional pitch typical of advertising.
- Permanence with printed newsletters. Digital newsletters are very popular but they are still not quite as successful. This is because digital newsletters are quickly deleted and never thought of again; not to mention that a large majority are not even read or opened. When you take the time to print and physically mail out a newsletter, it will get more attention and can be passed along to others because it is not as easily discarded.
- Following up with prospective customers. When a customer signs up for your mailing list, use the opportunity to sell your products via consistent, yet gentle follow-ups. Your newsletters can showcase new products and entice those on your mailing list to call for services, visit for a consultation or make a purchase online.
- They are not industry-specific. Newsletters can be used for just about anything and they are not stuck in a single category. You can use your newsletter as an attorney to inform clients on new law changes, what your firm has been up to or highlight services clients may not know you offer (such as estate planning). As a retailer, you could highlight new products, share tidbits on how to use your products effectively, etc. Private consumers can use newsletters to announce family events or send school notifications to parents.
- A time to show off your expertise. Consumers are more likely to buy from “experts” than novices. Telling them you are an expert is not enough; in fact, quite the contrary. Instead, you need to flex your expert brain muscles and show that you are truly knowledgeable about what you do. Use your newsletter as an opportunity to share insight on common questions, provide hints, pro tips, and more. By using valuable, useful content in your newsletter, audiences are more likely to follow up with any calls to action you intended and included.
You do not have to spend a fortune on high-quality newsletters. At the UPS Store #453 in Edmonton, we offer affordable, high-quality, full-colour printing for newsletters, and all types of promotional materials.
Contact one of our experts today to see what newsletter options we offer, or let us help you custom design a newsletter to deliver your message. Whether you are ordering just a handful or you need to order in bulk, our team is here to help.
Email us at store453@theupsstore.ca or call 780-468-1168 for more information about our newsletter printing services here in Edmonton.