Print real estate postcards to distinguish yourself from the crowd. In addition to making an impression on your prospects, it will also help make a personal connection with them. Postcards are a tried-and-tested form of marketing that deliver highly-satisfying results. Advantages of real estate postcard marketing Recall value: A tastefully-designed postcard is likely to have a greater recall value when compared to a letter or even a business card. Since it’s easier to read, your chances of getting your message across are higher than with…

Postcard marketing packs a powerful punch.  Easy-to-use as well as cost-effective, many businesses are going back to this tried-and-true form of marketing to attract a highly targeted audience. Here are 5 simple tips to optimize the results of your postcard advertising campaign: Make a big impression: Effective postcards have three things in common—they are attractive, memorable and compelling. Use high quality photos and graphics to attract your customers as well as drive home your message. Be bold, but not gaudy. You don’t want to drive…