Print real estate postcards to distinguish yourself from the crowd. In addition to making an impression on your prospects, it will also help make a personal connection with them. Postcards are a tried-and-tested form of marketing that deliver highly-satisfying results.
Advantages of real estate postcard marketing
- Recall value: A tastefully-designed postcard is likely to have a greater recall value when compared to a letter or even a business card. Since it’s easier to read, your chances of getting your message across are higher than with other traditional forms of communication.
- Display your marketing genius: Advertising current listings through a postcard has two distinct advantages. It shows your current customers that you use a variety of platforms to market their properties as well as builds awareness with prospective buyers in the community.
- Create a pipeline: People tend to remember and keep postcards. While social media might be the new rage, postcards make the rare connection that even Twitter and Facebook cannot match. They are also less invasive than emails which accounts for the more favourable response. Many realtors report receiving inquiries from prospects who retained their postcards for months after they were received. Simply providing updates about the market or listings in the area tends to soften the sales pitch and make it stick with prospects.
- Cost-efficient advertising: Real estate postcard printing is one of the most cost-efficient forms of marketing your services. Smart realtors use them to reach a highly-targeted audience which is most likely to respond to them. The higher rate of response naturally lowers your customer acquisition costs.
How Much Does it Cost to Print Real Estate Postcards?
Printing costs for postcards are quite reasonable, especially when done in larger batches. The larger your print order, the lower your cost and wider your reach will be. Use them to reach prospective buyers and sellers as well as keep in touch with past clients. One of the main advantages of real estate postcards is developing long term relations with your customers.
The UPS Store#453 in Edmonton offers a wide range of real estate postcard printing solutions. Many of our clients feel that it’s like having your own personalized printing services but without the additional operational overheads. If you need help with design, our creative team is always willing to help. You can count on us to take your postcards from good to great!
Consult our experts to print real estate postcards that will optimize your response.
Email us at store453@theupsstore.ca or call 780-468-1168 for more information about our real estate postcard printing services in Edmonton, Alberta.